Wednesday, November 24, 2021

Richard Juan embarks on a passion project ‘The Juan in West Kowloon’ to feel closer to home November 17, 2021 at 11:54PM

Out of Town Blog
Richard Juan embarks on a passion project ‘The Juan in West Kowloon’ to feel closer to home

Richard against the backdrop of Victoria Harbour

Team Out of Town Blog Hub (Outoftownblog.com) –  As international travel slowly resumes, many Filipinos with family abroad hope to reunite with their families soon. Ask Filipino-born TV personality and host Richard Juan, and he will tell you that making a trip back to Hong Kong to see his family will be his first priority. Born to Hong Kong parents in the Philippines, Richard spent over 18 years in Hong Kong, from kindergarten through high school. He returned to the Philippines to pursue a degree at the University of the Philippines and stayed on when his career in the entertainment industry took off.

Richard and his mother at the iconic Jumbo Floating Restaurant
Richard and his mother at the iconic Jumbo Floating Restaurant
Richard in middle school during a school sports event at Happy Valley
Richard in middle school during a school sports event at Happy Valley

“I understand and relate to how my Filipino brothers and sisters feel because, like them, it has been almost two years since I last saw my family in Hong Kong. While technology has been a lifesaver during the pandemic, there is still a certain limit to it. Iba pa rin yung kasama mo talaga ang pamilya mo nang personal (It’s still so different to be with your family in person). We still cannot feel, touch, and be close to our family members with just technology alone. It’s super tough,” said Richard.

Richard’s last Christmas with his family in Hong Kong
Richard’s last Christmas with his family in Hong Kong

He fondly recalls their family tradition of spending the last day of the year together while enjoying hot pot, visiting local markets, and soaking up the atmosphere as they ring in the new year. It’s a tradition he misses the most since it’s not commonly practiced here in the Philippines. He has gotten so used to visiting even during weekends and especially during holidays, so this change has been a big adjustment. He adds, “I don’t know how people bear the distance.”

For Richard, work was his anchor, and in the midst of a difficult time, a passion project with the Hong Kong Tourism Board (HKTB) called “The Juan in West Kowloon” was born. In this one-episode program, Richard was virtually transported back to Hong Kong and onto the streets of West Kowloon. In this emerging neighborhood, traditions and modernity coexist with the bustling energy of an international art and culture district.

Although Richard spent his childhood in Hong Kong, West Kowloon felt new but familiar with historical architectures, time-tested traditions, and culinary favorites nestled among modern wonders. Virginia Chan, travel entrepreneur and founder of Humid with a Chance of Fishball Tours (HCFT) in Kong Kong, took him around the hottest spots in West Kowloon such as West Kowloon Promenade, Temple Street, Sky100, and had authentic stir-fried beef noodles and milk tea in an iconic Cha Chaan Teng.

Scenes and excerpts from Juan in Hong Kong
Scenes and excerpts from Juan in Hong Kong

“This project is special because I got to see, feel, and eat like I’m in Hong Kong, something that was not possible until filming started. Seeing West Kowloon again was indescribable and bittersweet! A lot of things have indeed changed in the neighborhood. It has become a hip and artsy district, full of Instagram-worthy spots, quite different from my childhood memories. But despite all these changes, its unique charm remains.” he says.

Richard against the backdrop of Victoria Harbour
Richard against the backdrop of Victoria Harbour

Richard concludes the interview by saying, “I hope people will understand and appreciate some of the traditions, customs, and delicacies that I grew up with when they watch “The Juan in West Kowloon.” The Philippines is my home, Hong Kong is also my home. I’m very fortunate to have two homes.

Catch “The Juan in West Kowloon” through @discoverhongkong’s official social media pages and Richard Juan’s Facebook and YouTube. To know more about West Kowloon, visit Discover Hong Kong.

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Richard Juan embarks on a passion project ‘The Juan in West Kowloon’ to feel closer to home
Melo Villareal
Out of Town Blog

Everybody’s talking about Pepsi November 17, 2021 at 02:00PM

Out of Town Blog
Everybody’s talking about Pepsi

Pepsi believes that its endorsers and brand ambassadors serve as a seamless extension of the brand and help amplify their story

Team Out of Town Blog Hub (Outoftownblog.com) – Someone once said that having a Twitter account is like talking to yourself, hoping someone will join in.

Not everyone is lucky to have a following on Twitter. Even many brands have difficulty finding a corner of Twitter to convey their messages to the right audience.

Beverage giant Pepsi is one of the most talked-about brands on social media, specifically Twitter, and is the most hyped in the beverage/drink category. In 2020, Pepsi was the only non-tech brand in the Top 10 of the Most Tweeted Brands for the year, alongside brands such as Spotify, Apple, Netflix, Lazada, and Shopee. This was achieved with an advertising budget lower than other big beverage brands, as seen in a study. This is called connecting with your audience. Forward to 2021, the buzz about Pepsi continues online with content that’s relevant and always timely.

Pepsi believes that its endorsers and brand ambassadors serve as a seamless extension of the brand and help amplify their story
Pepsi believes that its endorsers and brand ambassadors serve as a seamless extension of the brand and help amplify its story.

“What makes content stand out is its cultural relevance; if the community shares the same sentiments and if it echoes the conversations prevailing at the moment. In Pepsi’s case, they were able to cut through the noise by incorporating the language of their target audience and tapping the right people to get it across,” shares Tina Pang – Head of Client Solutions, Southeast Asia, Twitter.

Pepsi’s campaigns, which include the viral #PepsiHitSaSarap, are innovative yet traditional. For the Hit Sa Sarap campaign, the brand emphasized the importance of enjoying meals with family and friends. The campaign included giant screens on LA and New York streets featuring the faces of Kathryn Bernardo, Daniel Padilla, SB19, Mimiyuuuh, and Ricci Rivero.

Pepsi Hit Sa Sarap reminded us of how nice it is to sit down for a meal with people we love and treasure. What better way to enjoy our favorite food than with Pepsi?

“At a time when consumers have the full power to determine what goes viral, it is not enough for people to enjoy our advertising material. Our communications need to stand out and captivate consumers to share, post, tweet, and pin. They need to love it,” says Gutzee Segura, CSD Marketing Lead, PepsiCo PH.

As a brand, Pepsi is attuned to what is happening on Twitter. It listens to what its audience is saying and responds to what it sees as relevant content.

As Segura puts it, “It boils down to knowing what your target market wants, what they’re looking for, and serving that to them.”

“People are keeping it real on Twitter, so these conversations definitely give a brand its much-needed boost on awareness or engagement and, in a way, in driving purchase intention and sales,” says Pang.

Pepsi looked at Twitter insights on K-pop and P-pop, then used these to highlight content about Blackpink and SB19. From these insights, the brand knew what type of content their target market (young millennials and Gen Z 16-25 years old) was looking for.

This target market values its online identity, being digital natives.

Everybody's talking about Pepsi
Everybody’s talking about Pepsi.

“Being at the prime of their youth, they always want to enjoy and maximize life’s experiences. However, given the pandemic, these experiences have been limited to in-home activities, so Pepsi provides them with the experiences that satisfy their need for variety, novelty, and excitement from their typical days,” said Segura.

According to Kantar, 91% of Pepsi’s target market drink carbonated drinks, so the brand’s endorsers and brand ambassadors are selected based on who best personifies the brand’s personality, values, and purpose.

Blackpink was chosen because the group has a youthful attitude and zest for life that perfectly embodies the Pepsi brand.

Kathryn Bernardo, Daniel Padilla, SB19, Ricci Rivero, Alyssa Valdez, Kiefer Ravena, and Mimiyuuuh were picked because their young fans are inspired by their success, hard work, and positive attitude.

“Our endorsers and brand ambassadors serve as a seamless extension of Pepsi and help amplify our story,” mentions Segura.

A brand’s social media presence plays a critical role in establishing its identity. Pepsi has succeeded in establishing itself as a brand with a fun and youthful vibe that aims to push the next generation to reach their goals and dreams.

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Read:: PH Represent! Local Celebrities Hit It Big, Appear In The Streets Of New York And Los Angeles For Pepsi

Everybody’s talking about Pepsi
Team Out of Town
Out of Town Blog

Tuesday, November 23, 2021

12 Stays of Christmas: Where to #TravelAsJuan with Airbnb this Holiday Season November 17, 2021 at 02:38AM

Out of Town Blog
12 Stays of Christmas: Where to #TravelAsJuan with Airbnb this Holiday Season

Alhibe Farm Homestay in Cebu

Airbnb Properties to book this Holiday Season

Team Out of Town Blog Hub (Outoftownblog.com) –  The most beautiful time of the year is quickly approaching, and with several destinations across the country welcoming Filipino travelers once again — ‘tis indeed the season to be jolly! Whether you’re simply craving a weekend away cozying up with loved ones, a classic Christmas vacation filled with family traditions, or a festive yuletide getaway, you’ll indeed find a home away from home on Airbnb that suits your style and travel needs. To get you started, here are 12 amazing Airbnb Stays for the holidays:

Serene nature retreats for some much-deserved R&R

Alhibe Farm Homestay in Cebu
Alhibe Farm Homestay in Cebu
Authentic Farmstay in Puerto Princesa
Authentic Farmstay in Puerto Princesa
Ataalaya Farmhouse in Batangas
Ataalaya Farmhouse in Batangas
Den Vacation House in Alitagtag
Den Vacation House in Alitagtag

Imagine free-roaming animals, woodsy cottages, and hills as far as the eye can see. Doesn’t that sound like the antidote to a year spent mostly indoors?

  • If you plan to visit Cebu, check out Alhibé Farm, a boutique mountain homestay complete with its own nipa hut and swimming pool with water from the nearby springs. It’s like finding your own fairytale treehouse in the woods!
  • Up for an authentic farm-to-table experience? This 5-hectare organic farm in Puerto Princesa offers cabins with your own hammock and a lovely gazebo, fruit and vegetable gardens, and two beautiful hosts who will happily let you harvest their produce and indulge yourself in fresh shakes and salads.
  • For those looking to relieve some stress, do it in style with Ataalaya Farmhouse – a 3-bedroom elegant country house with an outdoor jacuzzi with scenic views of Taal lake.
  • Another hidden gem in Batangas is Den Vacation House, where you can disconnect from the hustle with your loved ones. Practice yoga together, lounge around the gazebo, and splash around the pool with a view of Mt. Maculot in the distance.

Glasshouses with endless picturesque views

Blackbird Hill in Tanay
Blackbird Hill in Tanay
Tudor in the Pines in Baguio
Tudor in the Pines in Baguio
Mountainside Luxury Cabin in Calaca
Mountainside Luxury Cabin in Calaca
LakeFront Resort in Cavinti
LakeFront Resort in Cavinti

Glasshouses are popping up across the Philippines and are increasingly popular amongst guests for the breathtaking 360-degree views they offer.

  • Blackbird Hill in Tanay offers expansive views of Pililla Windmills, Laguna Lake, Sierra Madre, and the seasonal “sea of clouds” phenomenon right outside its windows.
  • Hidden in the dense foliage of Baguio City’s pinewood forest, Tudor in the Pines is a perfect base for travelers going to the Summer capital. Guests can stroll through its private garden, enjoy a picnic, and cozy up around the roaring fire pit.
  • Camper and Cabin’s mountainside cabin offers an undeniably luxurious experience for those willing to splurge. Perched on a hill, the Cabin offers stunning views of the Mount Batulao sunset, as well as Balayan Bay and lush Nasugbu farmlands nearby.
  • Sitting atop the Sierra Madre in the center of Lake Caliraya, the LakeFront Resort is a secluded resthouse perfect for enjoying nature at its best. It comes with an overlooking veranda for breezy lunches and a private pier where guests can swim or use its kayaks, pedal boats, and paddleboards.

Luxurious stays that are sure to impress

Casa Kalinaw in Batangas
Casa Kalinaw in Batangas
Casa Esperanza in Lucban
Casa Esperanza in Lucban
Classic 80s home in Quezon City
Classic 80s home in Quezon City
Villa Busay in Cebu City
Villa Busay in Cebu City

Boasting premium amenities and spacious living areas, these splendid Airbnb homes are perfect for that much-awaited holiday get-together.

  • Casa Kalinaw is a five-bedroom villa in Batangas with cozy wood accents and an infinity pool. Guests can spend long afternoons enjoying the fresh air and lapping ocean waves.
  • Tucked away in the quiet town of Lucban, Casa Esperanza offers a scenic ‘probinsiya’ look with thoughtfully designed interiors. It comes complete with its own pool and greenhouse for a classy yet homely resort feel.
  • Looking for a staycation in the city? This classic 80s home is located just 5 minutes away from Banawe, Quezon City. It has four bedrooms, a spacious living room, a fully furnished kitchen, and a library brimming with good reads.
  • Finally, if you’re planning to spend time in the beautiful mountain town of Busay, Villa Busay might be your perfect pick. A stay in this luxurious villa comes with the usual top-notch amenities and live-in staff ready to accommodate your needs — including delicious dishes whipped up by your in-house chef!

Hosts of these Stays have all committed to Airbnb’s 5-step Enhanced Clean process, a set of standards developed in partnership with experts to ensure safety and peace of mind for guests for the times of COVID-19 and beyond.

Discover more amazing Airbnb Stays for your holiday getaways by visiting https://www.airbnb.com/philippines/stays.

Notes:

*All stays referenced are intended purely to inspire and illustrate. Airbnb does not recommend or endorse specific stay or Experience listings on the Airbnb platform.

*This press release encourages safe and responsible travel. Local and international travel requirements, as well as health guidelines, continue to change quickly. Check local restrictions at home and in your destination before booking a trip on Airbnb.

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Read:

12 Stays of Christmas: Where to #TravelAsJuan with Airbnb this Holiday Season
Team Out of Town
Out of Town Blog

Monday, November 22, 2021

The Jollibee Chick’nwich is going to be your new favorite chicken sandwich November 22, 2021 at 05:43PM

Out of Town Blog
The Jollibee Chick’nwich is going to be your new favorite chicken sandwich

The Jollibee Chick’nwich

Jollibee makes a bold entrance in the scene with a new level of chicken sandwich.

There’s absolutely no question that there are several chicken sandwiches Filipinos can get here. It’s also no question that there hasn’t really been a clear winner when it comes to the best chicken sandwich in town, too.

All that is about to change as Jollibee enters the game and offers its own take on a meal everybody loves with the brand-new Jollibee Chick’nwich, dropping in selected stores this month.

Jollibee Chick’nwich
Jollibee Chick’nwich

The Jollibee Chick’nwich brings chicken sandwiches to a new level. It is twice the size of your average chicken sandwich, made with a 100% whole juicy chicken fillet, double hand-breaded to give you double the crunch, sandwiched in a buttery brioche bun, and packed with a special mayo dressing and dill pickles. With all of that goodness coming together, it wouldn’t be surprising at all if the Chick’nwich becomes your new favorite chicken sandwich.

Jollibee Chicken Sandwich
Jollibee Chicken Sandwich

“Both our Jollibee fans and chicken sandwich fans are in for a great treat as we take chicken sandwiches to an exciting new level with the Chick’nwich. We can’t wait for everyone to satisfy their cravings and try Jollibee’s take on this kind of food that people just love,” said Mari Aldecoa, Assistant Vice President, Marketing.

The Jollibee Chick’nwich will be available at all Mega Manila stores on November 23 for PHP 130.00 solo and PHP 175.00 with fries and drink. Have it safely delivered to you via the Jollibee Delivery App, JollibeeDelivery.com, or #87000. Also available in Drive-Thru and Take Out!

The Jollibee Chick’nwich
The Jollibee Chick’nwich

For more info and updates on Jollibee products, like Jollibee on Facebook, subscribe to Jollibee Philippines on YouTube, and follow @jollibee on Twitter and Instagram.

Follow Out of Town Travel Blog on Facebook, Twitter, Instagram, Bloglovin, and Pinterest if you want more food-related updates.

Read: French-Japanese BIFTECK Unveils Mesmerizing New Perspective On Steakhouse Dining In Hong Kong

The Jollibee Chick’nwich is going to be your new favorite chicken sandwich
Melo Villareal
Out of Town Blog